Our Story

We are a team of Kazakhstani professionals who studied, live, and work in Hong Kong. While our careers brought us to this city, our roots remain deeply tied to the traditions, warmth, and hospitality of Kazakhstan.

ASYQ was born from a desire to share something truly unique with Hong Kong, a bridge between our homeland's winemaking heritage (featuring exclusive labels like Arba Wine) and a selection of classic international beverages.

In Kazakh culture, the ASYQ is a traditional symbol of luck, childhood, and gathering with community. It represents authenticity, heritage, and the moments we share with the people we care about.

Just as an ASYQ brings people together in play and celebration, our bottles are chosen to bring people together around the table. We wanted a name that carries our identity proudly into everything we share.

We operate exclusively online to bring you a hand-picked collection.

Whether you are discovering Kazakh winemaking for the first time or looking for a trusted favorite, every bottle in our shop has a story worth telling.

Explore our collection, uncork a story, and find your next favorite bottle.